Business Partner Selection

"We want to get the best partner(s) in the market. How do we find them?"

Finding the right business partner(s) is instrumental to your success. The best business partners serve the market and their customers to both their own and the manufacturer's best interest. The best business partners are, as the name implies, partners in assuring customer success. However, conducting business via a partner is two way traffic. Result is directly connected to both a business partner's commitment to the market as well as a supplier's commitment to a business partner. Therefore it is important that clear expectations are set and met to assure mutual commitment.

When selecting a business partner, such mutual commitment is the basis of the selection process. In collaboration with both the client as well as prospective partners, a clear set of expectations and commitments is created to assure long term success.

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